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Rolls-Royce to target women buyers, younger demo to widen appeal
Rolls-Royce While many luxury automakers are using digital channels to reach the aspirational consumer, Rolls-Royce is choosing to make gradual technological innovations that will not stray from its...
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Rolls-Royce, Flexjet target ultra-affluent via US event tour
Bombardier's Learjet 85 Private aviation provider Flexjet will tour its parent company Bombardier’s new Learjet 85 aircraft in an 11-city U.S. tour with partner brands including British automaker...
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Rolls-Royce boasts Art Deco roots via bespoke collection reveal
Rolls-Royce Art Deco collection British automaker Rolls-Royce Motor Cars is flaunting its role in the Art Deco movement through a bespoke collection and a set of three art prints that the automaker...
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Rolls-Royce aims for aspirational owners via vehicle customization app
Rolls-Royce Phantom Series II mobile app British automaker Rolls-Royce Motor Cars is aiming at aspirational owners through an update to its Phantom mobile application on which users can now create...
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Rolls-Royce flaunts Goodwood production anniversary through special collection
Home of Rolls-Royce Collection British automaker Rolls-Royce Motor Cars will market a special collection of vehicles to celebrate 10 years since it started production at its headquarters in Goodwood,...
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Rolls-Royce ups brand image with Wraith debut in Canada
Rolls-Royce Wraith Rolls-Royce Motor Cars unveiled the Wraith model in Canada during an elaborate evening designed to build upon the hype already surrounding the brand’s newest vehicle. The evening...
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95pc of Rolls-Royce vehicles received bespoke elements in 2013
Majestic Horse Collection from Rolls-Royce Rolls-Royce Motor Cars is heeding the growing interest in customization by improving its bespoke capabilities. Middle Eastern consumers displayed the most...
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Rolls-Royce moves forward with bespoke Waterspeed collection
Donald Wales viewing the Waterspeed collection Rolls-Royce Motor Cars is going forward with its Bespoke Phantom Drophead Coupé Waterspeed Collection following a final review from the grandson of Sir...
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